Markfin’s Emporia 4.0 in Collaboration with Saturnalia

Event Description

Emporia is a dynamic startup simulation event designed to mirror the real-world challenges of building and scaling a business through four key funding stages. Teams will develop startup ideas in assigned industries, progressing through phases such as product development, marketing, sales, and brand building.

At this event, participants will not only pitch their visionary solutions but will also experience the real-world journey of a startup, progressing through funding stages from Seed to Series B and beyond. It’s more than just a competition—it’s an incubator for future growth, where emerging businesses gain crucial exposure, connect with potential mentors and partners, and secure the resources they need to make a real-world impact.

This event is a launchpad for startups ready to drive economic growth and create meaningful societal change. We invite you to join us and witness the innovative solutions of tomorrow.

Date: 14th November 2025
Time 21:00 Venue TBA

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Event Rounds

Round 1: Seed Funding Round

Objective: Develop a startup idea based on a randomly assigned industry.
Key Elements:

• Industry Assignment (Technology, Healthcare, Education, Food, Cosmetics, etc.)
• Startup Idea Presentation including:
  • Problem Statement
  • Solution/Product
  • Target Audience
  • Initial Market Research
  • Potential Revenue Streams

Round 2: Angel Round

Objective: Focus on product development and backend operations.
Key Elements:

• Product Development progress (prototype, service model, etc.)
• Backend Operations (systems/technologies to support the product)

Round 3: Series A & Series B Funding Round

Sub-Group 1: Series A Funding

Focus: Startup has begun sales and marketing efforts for growth.
Key Elements:

• Sales Operations: Showcase early revenue generation.
• Marketing Investment: Explain fund allocation in marketing/branding.

Sub-Group 2: Series B Funding

Focus: Building a renowned brand identity and market positioning.
Key Elements:

• Brand Development: Messaging, values, customer engagement.
• Market Positioning: Recognition, trust, growth strategies.

Round 4: Corporate Brand Funding Round

Objective: Establish the startup as a recognized corporate brand.
Key Elements:

• Corporate Scaling: Partnerships, customer retention, expansion.
• Corporate Branding: Strong presence, consistent identity.

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Support Platform: Plan_First Integration

Participants can register through Plan_First, which provides:

• Financial Assistance and Templates for robust plans.
• Comprehensive Resources including guides for pitching, financial sheets, and expansion strategies.

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Important Guidelines

• Teams must establish a new company specifically for this event.
• Inspiration from existing companies is allowed, but direct copies are prohibited.
• Plan_First will provide essential documents and financial support sheets.
• Date and Time are subject to change

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Event Flow

1. Registrations via Plan_First – Teams sign up and receive industry assignments.
2. Round 1 (Seed Funding) – Startup idea and problem-solution pitch.
3. Round 2 (Angel Round) – Showcase product prototype and backend model.
4. Round 3 (Series A & B) – Sales, marketing, and brand growth showcase.
5. Round 4 (Corporate Funding) – Final corporate pitch and scaling plan.
6. Judging & Feedback – Jury evaluates based on innovation, feasibility, and presentation.
7. Winner Announcement & Felicitation – Top teams awarded.
8. Networking & Refreshments – Informal interaction among participants, mentors, and judges.

Point of Contact

• Amritansh 6230603260
• Vishwas Khattar 8448401830
• Tanish Puri 7087553539